Please review the written instructions below for an overview of the Filters that can be used in a Radius Bomb mailing.
Please note these filters are just an option, you are not required to use them, but some can be very beneficial.
While we do get weekly updates from our Data Providers, these filters can never be 100% accurate. Some areas may not report certain filter criteria such as 'Pool' or 'Fireplace'. While some filters may also be updated less frequently, such as the Household Income, which gets updated yearly with Tax records.
Step 1: Navigate to your Targeted Mail section from your left menu:
Step 2: Select Radius Bomb.
Steps 3: In the top right corner select Filters.
You will see a wide variety of options including Property and Demographic filters.
Depending on your area, you may not want to utilize the Household Income filter, such as an area with a large retired population.
If you run into a situation where you have selected filters to use, you draw your geo-shape and then get a message saying there are no homes, recheck your filters. Keep in mind not all areas report the same data, you may need to either reset your filters or start removing them one by one to see what is causing the issue. If you have removed all the filters and still don't see any addresses, open a chat with our team.
Step 4: Exclude contacts based off Tags.
If you have added contacts into your "My Contacts" and tagged then, at the bottom of your filters you will be able to choose to exclude contacts from the mailings based off the tags. (Please note, excluded contacts are filtered out during the order processing, so the number will not change while placing the order, only after processed)
Step 5: Apply your filters and draw your geo-shape.
If you plan on using the same parameters each time you do a Radius Bomb mailing, you have the option to save your search, so the filters are automatically applied each time you draw a new shape. Simply select your filters and then click 'Save Filters'.
If you have any questions, please open a chat on our website to speak with a member of our team.